To be more specific, Jung describes the Anima as the feminine image in a male psyche, while Animus is the masculinity found in the feminine. On a superficial level, the Anima and the Animus represent the feminine and masculine archetypes respectively. According to Jung, accepting the Shadow is a formidable challenge, but it is absolutely necessary to gain self-knowledge. The Shadow is the part of the Self that we find unacceptable and that we only uncover through the negative characteristics that we project upon others. These are then seen as universal and thus embody a hereditary factor of the human psyche. This could be in the form of dreams, stories, art, or even in myths (including religious ones), which don't seem to have cultural boundaries. The 12 Learning Styles That Exist According To PsychologyĪccording to Carl Gustav Jung (1875-1961), archetypes are patterns that repeat themselves in the collective unconscious of human beings. Beyond the usual application of this theory, we'll also discuss the 12 brand archetypes created by Mark and Pearson. In this article, we define archetype and give 13 examples of common archetypal characters and events that Jung proposes through his analysis of popular stories, myths, and other forms of art. This is something that all human beings have in common regardless of their culture, biological sex, or the period that they lived in, according to the Swiss psychoanalyst and disciple turned enemy of the controversial Sigmund Freud. Carl Jung's archetypes represent society's collective unconscious.
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